Vice President and Chief Marketing and Communications Officer

We are pleased to announce that Worcester Polytechnic Institute (WPI) has named Bryce Hoffman as its Vice President, Chief Marketing and Communications Officer, effective December 1, 2024.

Bryce has over 19 years of experience in higher education marketing and communications. He has served as Assistant Vice President of Integrated Marketing at the University of New Hampshire (UNH) since March 2023. As UNH’s chief brand strategist, Bryce conducted the largest market study in the university’s history, completed a brand positioning overhaul, and launched two omni-channel brand lift campaigns. UNH’s use of TikTok influencer collaborations was recently selected for presentation at the AMA Higher Education national conference.

Prior to joining UNH, Bryce was at UMass Lowell for nearly nine years. He began his tenure there as the Executive Director of Marketing and was promoted to the role of Associate Vice Chancellor of Marketing. While at UMass Lowell, Bryce focused on building a national brand through successive national advertising campaigns informed by large-scale market research and responded to demographic challenges with an intensified focus on enrollment marketing that successfully leveraged digital channels and created a more personalized approach for prospective students. 

Bryce holds an M.S in Communication from Cornell University and a B.S. in Journalism from Eastern Michigan University.  

Read the full press release here. 

Greg Esposito and Kennedy Kearney-Fischer led this search with Steph Simon, Victoria Castillo, Leila Girard, and Laura Salomons.